华晨汽车,离“华沉,保马”还有多远?

来源:互联网 阅读:0 发布:2019-09-10 14:29:29

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华晨汽车,离“华沉,保马”还有多远?

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1.视宝马为奶妈,忽视品牌建设

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华晨汽车,离“华沉,保马”还有多远?

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2.定位不准,产品口碑扑街

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华晨汽车,离“华沉,保马”还有多远?

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另外华晨尊驰曾经得到过Euro-NCAP标准负一星的评价,还被德国媒体嘲讽是“来自中国的废铁”,品牌形象可谓是跌碎一地。


华晨汽车,离“华沉,保马”还有多远?

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3.掌舵者后继无人,核心人员出走

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华晨汽车,离“华沉,保马”还有多远?

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